Makeup is a valuable resource for concealing wrinkles, pigmentation differences or expression lines that appear with age. You just have to know what steps to follow and how to apply the products correctly.
Makeup is something fundamental that we have incorporated into our morning routine in front of the bathroom mirror, and it is a task that we have been repeating for many years... but just as we do not dress at 20 as we do at 40, neither does makeup have to be the same, although we tend to repeat some habits or use super-covering makeup bases that hide "imperfections" well... How should we apply makeup to mature skin that is over 50?
From the age of 50...
As we approach 50, it is important to adjust our beauty routine to the changes in the skin that accompany aging , since over time, the skin tends to become thinner, show wrinkles and expression lines, and lose elasticity, and this occurs due to natural causes, such as exposure to the sun, the effect of gravity or some physiological processes.
Mature skin tends to be dry and therefore it is necessary to establish routines based on formulas enriched with moisturizing ingredients such as hyaluronic acid that also contain ceramides to retain moisture in the skin. In addition to the moisturizing cream, essential in all skincare, you can also incorporate a vitamin C serum and a retinol serum to improve the texture of the skin, reduce wrinkles and reduce the most pigmented areas.
1. Cleans and nourishes facial skin
Before starting any makeup routine, it is essential to prepare your skin well. Even if you have already completed your morning skincare routine, mature skin that looks dry and tight will benefit from applying a few drops of your usual moisturizer as a makeup primer , focusing on the driest areas to give your skin that juicier feeling that comes with youth . This ensures a fresher appearance once you finish applying your makeup.
2. Prep your skin with a moisturizing makeup primer
After prepping your skin, choose a light to medium coverage foundation that suits your skin tone and specific needs. Opt for products that smooth out the look, such as a primer with hydrating and wrinkle-blurring properties.
Avoid matte shades, as they can highlight expression lines. Use specific brushes or sponges to apply foundation, as they will create a more natural look.
You can also use tinted sunscreens, which not only lighten the tone of your skin but also protect you from the sun's rays.
3. Apply concealer in thin layers
Concealer is your ally in hiding blemishes, dark circles and fine lines. Choose one that is one shade lighter than your skin and apply it gently to the areas that concern you the most. Color correction allows the skin to look brighter.
The key is to apply it in thin layers until you have a more natural look , so the products you apply later will not be overloaded and will give your skin an even tone.
4. Apply liquid foundations for mature skin
The best foundation for women over 50 is liquid foundation with moisturizing ingredients and a dewy finish . Avoid powder foundations, as they will have the opposite effect, accentuating wrinkles on your face.
As for tone, the best thing, according to professional makeup artists, is to choose a slightly warmer foundation or one with a bronzing base, to balance and achieve luminosity.
5. Use light eye shadows
To brighten up your look and lift up your eyelid, go for lighter eyeshadows, opting for those with a bit of shine . We're not talking about glitter, but those that leave a sparkle effect that, when applied to key points such as the eyebrow arch or the mobile area of the eyelid, really enhances your look and hides a slightly drooping eyelid.
Apply the shadow all over the eyelid and use darker shades towards the outer part and in the crease, to add dimension.
6. Define and outline the eyes
Maybe it's time to say goodbye to black, especially if you have hooded eyelids, as dark brown has the same impact as black, but blends better with the face. Ideally, you should apply it on the upper lash line, lightly lifting it in the corner area to open up your eyes.
Eyeliner can help define your eyes, but avoid thick strokes or lines that are too straight that can make them look smaller. Instead, choose to line your lash line with a dark gel pencil. Remember that there are different variations of eyeliner depending on your eye shape.
7. Swap powder blush for cream blush
Just like foundations, powder blushes accentuate the signs of aging. So, from now on, switch to a cream blush that provides hydration, freshness and luminosity to the skin of your face.
Apply gently, always from the outside and in an upward direction.
8. Eyebrows and eyelashes
Eyebrows also change with age and become lighter and thinner . That's why it's necessary to pay attention to them and keep them well-groomed, filling them in with a pencil or special shadows.
As for your eyelashes, use a mascara that lengthens and lifts them to open up your eyes. Avoid using false lashes that are too long or too dramatic.
9. Do not use dark and red lipsticks
They are great for special occasions, but if you want juicy makeup to wear every day, opt for nude or natural pink colors with a shine or slightly satin finish to create volume on the lip and hide the usual wrinkles that form around it.
10. Don't forget the neck
The neck is one of the areas of the body that most reveal a woman's real age. The worst thing is that it is a skin that is difficult to conceal with makeup, so we must pay special attention to the use of cosmetics that prevent sagging.
Pay attention to the transition between the cheeks and the neck so that there is no step and an excess of product appears on the face.
An extra trick to make your makeup look sensational is to subtly highlight your cheekbones with a light bronzer and enhance the glow of your face using a highlighter on the top of your cheeks and the center of your nose, as long as it is in fine powder so that it is not noticeable and does not highlight texture.
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